Whether it is big or small, you want to see your company grow. While growing you will need to hire additional staff which increases your costs. Marketing automation systems decrease the time spent on each customer dramatically and also help you to decrease your costs.
How Marketing Automation can increase productivity?
Marketing Automation systems rely on latest machine learning and artificial intelligence methodologies. The software analyzes behavioral patterns and changes of your customers or your potential customers. If you have an e-commerce business or you work for an e-commerce store, you need to analyze thousands of data, which is near impossible for small or medium businesses.
LeftBrain supports Shopify stores by suggesting new products to their customers and send automated e-mails with few basic steps. Ultimately, it reduces your costs and increases customer lifetime value.
How will it affect my business?
Automated messages will increase brand awareness and generate new revenue by suggesting personalized discount codes & product suggestions. As you know, today’s customers have access to information about your business and they can stop visiting you if you cannot create a good customer experience.
If you know your customer better and take care of them, they will visit and buy from you again. That is how marketing automation helps you spend less time and less human resource for your customers. If you are a small business owner, your success is dependent on your customer satisfaction ratings. That is where you can compete with much bigger businesses.
Why is it important?
People don’t forget their bad experiences, acquiring a new customer will take more time than retaining an existing customer. According to The White House Office of Consumer Affairs, it is 6-7 times more costly to attract a new customer than it is to retain an existing customer. To keep your customers visit your online store you need to remind how good their experience with your online shop was. And according to Bain&Co’s research, a 10% increase in customer retention levels result in 30% increase in the value of the company.
Since you’re here…
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